#200 Heber Cannon on film, fitness and the ButteryBros!

April 24, 2024 Ian Dawson Mackay ALL PODCAST EPISODES, LEVEL UP YOUR HEALTH, LEVEL UP YOUR SKILLS, LEVEL UP YOUR SPORTS PLAYING, REAL-LIFE INSPIRING 1:41:25 0 Comments

TODAY's GUEST IS Heber Cannon!

Today’s guest is Heber Cannon! 

Heber Cannon and his friend and business partner, Marston Sawyers, aka The Buttery Bros, are filmakers and just plain buttery dudes!

Heber and Marston know a thing or two about fitness. The Buttery Bros have produced and directed five of the world’s leading fitness documentaries, have out-paced some world-leading athletes and have had a front-row seat for the meteoric rise of the global fitness phenomenon, CrossFit. The boys behind the camera unexpectedly became on screen stars after appearing in their hit YouTube series “The Buttery Bros” which has garnered millions of views and a devout fanbase, aptly named the “Buttergang”.

Along with these films, they’ve created and produced everything from live sporting events on ESPN, music videos, and commercials to a plethora of popular features for the internet, including the web series “Road to the Games.” 

Heber’s goal in life, is to use various storytelling talents to inspire others to become the best version of themselves possible.

In this interview, we discuss his story, Cross-fit, fitness as a part of life, film and creativity and why you need more butter in your life! 

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KEY POINTS, Links & Actions

Here are some key points that I would advise you to concentrate on

  • Follow your passions and interests as you never know where they may take you, Heber did and ended up taking over film productions and becoming a well known Cross-fit documentaries!  
  • It is OK to feel pain and hurt when rejected but not live in it. Heber felt sadness when he was let go from the Cross-fit HQ role, but he used it as a motivational pivot point to go and create the work he wanted to do. Now flip this, and think: what can you learn from your rejection, how can you use it as a new starting point to change and grow and create the work that you want in your life?
  • Life is too short to do things that don’t make you happen and fill you with passion – stop living the life that others and society wants for you, and find you own path … if there is not currently a path, make one! 
  • Heber has made fitness a part of his life and a non-negotiable to him – too many people allow work and stress to be the only things they have on a daily basis. You need to set a proper self-care and self-growth routine in your life, with eating like a grown up, proper sleep, and some form of fun exercise and movement a day preferably, from a walk to a horizontal jog and anything in between! Make fitness a system and a non-negotiable from now on! Make it fun, and it won’t seem like a work out!  
  • Heber looked to develop his skills by sourcing a coach that is great at teaching the sports-specific thing he wants to do. You aren’t expected to do it all on your own or know everything. You can cut the learning curve and level up your skills with a coach! 
  • Heber practiced the craft of film-making in every way he could, such as making videos for a gym, making videos for fun, learning editing tricks etc. By opening yourself up to opportunities to learn and grow, you can bypass someone who is interested but not willing to put in the work. This approach helped me obtain jobs via having more experience than those with qualifications, and this value and interest can work for you too. 
  • I would recommend to all to have a creative passion in your life, that you can work on apart from your social life, and work. Heber has ‘Buttery Bros’, I have this podcast. Find a hobby that lets you create, build your creativity muscle, create rather than consume, and you will be surprised at the amazing opportunities, skills and mindset changes that this will allow for you. 
  • A big appeal of Cross-fit is the wide range of challenging parts of the sport, with the range of skills and exercises included in the sport. Going to the gym can be boring, and I implore you to find a sport or activity that excites you, like Cross-fit, Brazilian Jiu-Jitsu, mountain climbing and so on. There is a sport and activity out there for you! 
  • The joy of sport, like life, is interacting with other people. You don’t need to know it all or do it on your own. Join a class, hire a PT, find a training partner – make it fun, share and grow together as you get better and healthier. 
  • Throw yourself into your hobbies and interests. Heber started cross-fit as a new hobby and built it into a career, a network of friends, built a new version of himself physically and mentally and made a career out of it. Imagine what you can do if you stopped playing it safe and stopped holding back.
  • If you are working with friends or family, it will help to set boundaries on how you will work together and what you will expect and accept from each other, and how you will spend time together. By setting boundaries, you can be creative, support each other but get the time and space alone that you need from one another. 
  • Cross-fit allows you to challenge yourself in a variety of ways from strength, to anerobic, to aerobic conditioning, to gymnastics, to technical expertise skills, to so much more. There is a lot of different reasons to try and fall in love with Cross-fit.
  • Heber makes learning new skills as a challenge, and a game, by challenging himself to motivate himself, and as he keeps it fun, he rarely needs to find a reason to train, as he is motivated as he enjoys it. If you can find your ‘why’ you want to train, it can make the ‘what’ you are training fun and enjoyable to do, and not like a workout or challenge to do.
  • Heber learnt to ignore rejection by going out there and taking chances, and simply asking. Through his missionary work, he realised that a rejection doesn’t mean anything and he could try again, it wasn’t a pain or a personal slight, it was just an email or action, he could try again the next time. Consider what would happen if you realized that fear will always be there, you will always feel it no matter what you do, so acknowledge it, give it a name, and just go for it. You can try again and again. All rejection is, is a learning experience, you learn what didn’t work and how you can then go and try again in a better way.  
  • Heber creates work that he would find interesting and uses himself as a metric to judge if something is entertaining enough or not, if he finds it enjoyable that he knows others will too. Use yourself as a metric tool to judge your work, if it works for you, it will attract and work for others. Scratch your creative work, create what you need in the world, and it will help others in a similar position to you. 
  • Cross-fit can seem exhilarating and fun but it can also look scary with all the abs, strength moves and muscles, but everyone starts somewhere, there are different gyms that suit different aims of the athletes. You can find a gym to train to compete, a gym to train to keep fit, a gym to train that helps you meet new people and learn new skills, and some gyms that will allow a mix of all. There is a suitable gym for you out there, don’t settle, and find the right facility, coaches, training partners etc for you out there. 
  • Make fitness part of your life. Heber bikes, skis, does cross-fit and so much more, he uses ‘fitness as the recess of life’ and challenges and grows himself, and encourages his family and friends through this too. Don’t think of fitness as a thing you have to do that is hard, think about going out for a cycle in the sun, walk the dog, go and try a new sport etc, make activity fun and enjoyable and fitness becomes part of life and not a hardship!   

LEVEL UP Time WITH THIS KEY LESSON!

You learn a lot about yourself through fitness and being creative. However, most people do not have a creative hobby and see fitness and sport as a struggle to get through.

Heber is a great example of how living through your passions can change you and help you grow as a person. By making fitness part of his life, he trains in fun ways by cycling, trekking, training cross-fit etc. Fitness is no longer a struggle, it is something he enjoys, something he has made non-negotiable in his life. 

You can create a new version of yourself by finding a creative hobby, and living your passions, and by making fitness a system in your life, to allow you to live the life you want at 100 that you can do right now. 

Start now, and create a masterpiece of a life! 

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About the Author
I’m a podcaster who interviews great examples of people to discuss and highlight the methods, hacks, tips and procedures you can use in your own life to help you develop and better your life. I would definitely not consider myself an expert, so to improve, I ask them and action it in my own life! My personal journey has been marked by awkwardness and awesomeness, OCD and ‘OMG’. I have suffered with depression, shyness, unhappiness and lack of focus and motivation so I know what’s it like to feel lost and hopeless. Back then, I wished I had a podcast to listen to and find actual fixes and concrete action steps and not just unobtainable suggestions and promotion of their products but couldn’t find it … so I made my own!

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